Lucas Franieck

Welcome! My name is Lucas Franieck. I am a Postdoctoral Researcher and Behavioral Lab Manager at Nova School of Business & Econonomics.

My research explores how consumers process and react to brands that challenge social and moral norms (e.g. via brand activism, inclusivity in ads, stigmatized product manufacturers). In addition to this line of inquiry, I study statistical inference and robustness in the context of experimental designs. I employ various methods to address my research questions, including lab/online panel studies, field experiments, and simulations.

Feel free to reach out to me at: lucas.franieck@novasbe.pt

My CV.

Working Papers

Stand Up or Stand Back? Understanding and Leveraging the Effects of Controversial Stands with Irene Consiglio and Nuno Ribeiro

(Job market paper, under review in Journal of Marketing – manuscript available upon request).

Significance on the Edge: How Robust are p-values to Small Sample Exclusions? with Prana Narayanan and Sumit Malik

(R & R in International Journal of Research in Marketing – manuscript available upon request).

Body-Shape Politics: The Political Divide in Body-Inclusive Advertising with Daniel Fernandes and Irene Consiglio

(Manuscript in progress for submission to International Journal of Research in Marketing – available upon request).

Work in progress

Behind Bars, Beyond Stigma: Consumer Responses to Prisoner-made Products with Cátia Alves

(Manuscript in progress for submission to Journal of Marketing Research).

Project-location Congruity: When Green Projects Match Green Locations with Chananan Dechadilok, Natalie Truong, Irene Consiglio, Luís Martinez, and Daniel Fernandes

Benign to Whom? Political Ideology and the Moral Boundaries of Humor